About Us

In 2017 we decided to do something unique in the consulting business by building an organisation that would unite the Chinese and European ways of thinking and how business is done.

We make a complex world simple

China Connect helps you take your first step in China

Forming partnerships with Chinese companies can be daunting. We help you discover the real China en build successful collaborations.

With China’s rise as a consumer economy, there are ample opportunities for companies looking to expand through strategic partnerships.

China Connect combines over 20 years of experience and local knowledge to offer tailor-made advice and solutions.

Jun Jiang

Founder China Connect

Born and educated in China, Jun moved to Belgium in 1988, starting her career as an official interpreter at the Belgium High Court. Her extensive international experience includes leading HRD Antwerp’s Shanghai office for over a decade, promoting Antwerp diamonds across China, and holding senior roles in New York, Johannesburg, Zimbabwe and Shenzhen.

In 2017, she founded China Connect, leveraging her deep understanding of Chinese and European business cultures to help companies navigate the complexities of the Chinese market. Jun’s global network and expertise are key to fostering successful international partnerships.

Partners in China

We collaborate with top professionals and organizations in China to ensure your business success in this vital market.

The Investment and Trade Promotion Office (ITPO) in Beijing facilitates business and trade between China and international partners. Their deep market expertise and collaboration with UNIDO drive industrial development and global expansion.

Shengbei Yan specializes in marketing, e-marketing, and legal matters, providing essential support for companies navigating legal and logistical challenges in China.

Haoxiang Shen brings extensive experience from eBay's China Center of Excellence. He is an expert in export and supply chain management, crucial for businesses thriving in China.

Why work with us?

We combine 20+ years of experience & expert local knowledge

We’re not about the hard sell – we’re about getting to know you, giving advice, and guiding you into the best decision for your business.

We offer high-quality, tailored solutions to meet your unique business needs, ensuring you receive the best possible advice and support.

Leverage our vast connections in both Belgium and China to access key market insights and build valuable partnerships.

Our extensive experience and local expertise allow us to navigate the complexities of the Chinese market, providing actionable insights and strategic guidance.

From initial consultation to ongoing assistance, we support you every step of the way, both in Belgium and China, ensuring a smooth and successful market entry or expansion.

Ready to get started?

Let us help you unlock new opportunities in the Chinese market

Contact us today to learn more about how we can support your business growth.

2017

Company Founded

3

Office Locations

300+

Partners

100+

Happy Customers

Succeeding with China Connect

Partnerships in Action

China Connect helps brands improve their business.

Anhui Deepblue — Our Partner of the Covid-19 Antigen Test Kit

DeepBlue Medical is a Chinese high-tech enterprise specialized in R&D, manufacturing, marketing and after-sales service of diagnostic reagents and biological raw materials.

Hong Yuan Group — Our Partner in Logistics

The Hong Yuan Group was founded in 2001 and is located at the heart of Beijing International Airport. It has become a comprehensive and globalised corporation specialized in airfreight and port logistics...

China Resources — Our International Import & Export Partner

China Resources Holdings Company Limited (CRC) (Chinese: 华润), China Resources, is a Chinese state-owned conglomerate that owns a variety of businesses in Hong Kong...
Jun Jiang
Founder

Born and educated in China, Jun moved in 1988 to Belgium, where she started her career as an official interpreter at the Belgium High Court and government Institutions.

For over ten years she headed the representative office of HRD Antwerp Shanghai, a daughter company of Antwerp World Diamond Centre, promoting Antwerp Diamonds.

In 2017 Jun Jiang founded her own consulting business. Her extensive network in Belgium and China makes her a specialist in cultural behaviour. In the network-driven economy of China, her knowledge of Chinese and European culture, way of thinking and how business is done is your company or business’ key to success.

ITPO Beijing
Partner in China

ITPO Beijing, or the Investment and Trade Promotion Office in Beijing, plays a crucial role in facilitating business and trade opportunities between China and international partners, helping companies navigate the Chinese market. As a partner with ITPO Beijing, your business benefits from their expertise and connections.

Additionally, UNIDO, the United Nations Industrial Development Organization, collaborates with ITPO Beijing to promote industrial development and economic growth, further supporting your business's global expansion efforts.

Haoxiang Shen (Hans)

Co-Founder & Partner in China

Before joining the China Connect team, Haoxiang was a product manager at Ebay’’s China Center of Excellence. He is a social media and e-commerce expert and specialized in exporting and supply chain.

Shengbei Yan (Shelly)
Partner in China

A specialist in marketing, e-marketing and legal matters, Shengbei can assist and support companies with their legal and logistical queries.