Haoxiang Shen (Hans)
Co-founder and partner in China
Former product manager at eBay's China Center of Excellence. Social media and e-commerce specialist, focused on export and supply chain.
About Jun Jiang
Almost 40 years
between China
and Europe.
Jun Jiang not only knows Chinese business culture, she also understands how European companies think, decide and work together. That double perspective is the core of China Connect.
Jun Jiang
Founder · China Connect
中文 · English · Nederlands
Antwerp · Shanghai · Beijing
Today
Understanding two business worlds, and connecting them
Today Jun Jiang guides European entrepreneurs, business leaders and organisations in China, and Chinese companies and investors in Europe. She has worked with European and Chinese companies, business leaders and business networks for decades, and sits at the table herself when it matters.
It is not only about contacts, but above all about understanding and connecting two different business worlds.
The background
Jun Jiang was born and educated in China. In 1988 she moved to Belgium, where she worked as a sworn interpreter for Belgian judicial and government institutions: the place where she learned to listen to what people mean, not only to what they say.
For more than ten years she led HRD Antwerp's office in Shanghai and built a network there, not at conferences, but by being, for years, the person a Chinese counterpart could call. Roles followed in New York, Johannesburg, Zimbabwe and Shenzhen, among others. In 2017 she founded China Connect.
- China
Born and educated in China.
- 1988
Moves to Belgium. Sworn interpreter for Belgian judicial and government institutions.
- HRD
More than ten years heading the Shanghai representative office of HRD Antwerp, subsidiary of the Antwerp World Diamond Centre.
- World
Roles in New York, Johannesburg, Zimbabwe and Shenzhen.
- 2017
Founds China Connect in Antwerp, with offices in Shanghai and Beijing.
- 2026
Two missions to China with Etion, and a weekly series of analyses and films about China.
Team and partners
The people on the other
end of the line
Shengbei Yan (Shelly)
Partner in China
Specialist in marketing, e-marketing and legal matters. Helps companies with legal and logistical questions on the ground.
UNIDO ITPO Beijing
Institutional partner
The Investment and Technology Promotion Office of the United Nations Industrial Development Organization in Beijing. Our route to government-level programmes.
Prof. Rudy Aernoudt
Mission lead
Leads several of our discovery missions. Economist and professor.
How we work
Independent,
in both directions
We say what will not work
If your product is wrong for China, the timing is off or the budget too tight, you hear it in the first conversation. It costs us projects and saves you years.
One person carries the relationship
Guanxi (关系) cannot be passed on in an introduction email. Whoever carries the relationship has to be in the room. That is why Jun travels with the groups and sits at the table.
We work in both directions
European companies into China and Chinese companies into Europe: the same skill in mirror image. Doing both keeps us honest about each side.
People who have known Jun for years
Twenty years of relationships
Jun's Chinese wisdom and excellent networking skills will help you.
Jun and I have been friends and business partners for over twenty years. She thinks strategically and never loses sight of the bigger picture.
I worked with and reported directly to Jun for several years in Shanghai. Her leadership style is best described as transformational.
Why China Connect?
01
Mutual understanding
In-depth knowledge of both Chinese and European business culture and economic environment. We know how each side thinks, decides and works together.
02
The right network
Access to relevant companies, sectors, organisations and decision-makers, in China and in Europe. Built over almost forty years, not at a single trade fair.
03
From contact to cooperation
Not only arranging meetings, but guiding both parties towards concrete business opportunities and long-term cooperation.
Start here
Thirty minutes.
No pitch,
just a straight answer.
Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.
Book a call with Jun→
jun@chinaconnect.be