Strategic partner China ⇄ Europe
China Connect connects European and Chinese entrepreneurs, organisations and decision-makers. With in-depth knowledge of both worlds and a strong local network, we turn mutual understanding into concrete business cooperation.
What we do
01 Discover China
Purposeful visits for entrepreneurs, investors, business leaders and organisations who want to understand China up close.
02 Business in China
From market exploration to negotiation: we save you time, limit the risks and bring you to the right partners.
03 Into Europe
For Chinese companies, innovative technology firms and investors who want to enter the European market.
Why China Connect?
In-depth knowledge of both Chinese and European business culture and economic environment. We know how each side thinks, decides and works together.
Access to relevant companies, sectors, organisations and decision-makers, in China and in Europe. Built over almost forty years, not at a single trade fair.
Not only arranging meetings, but guiding both parties towards concrete business opportunities and long-term cooperation.
About Jun Jiang
Jun Jiang not only knows Chinese business culture, she also understands how European companies think, decide and work together. Born and educated in China, in Belgium since 1988. Sworn interpreter for Belgian judicial and government institutions, for more than ten years head of HRD Antwerp in Shanghai, and since 2017 founder of China Connect.
It is not only about contacts, but about understanding and connecting two different business worlds.
More about Jun and the team→
Case study 11–18.10.2026
With Etion, the network of Flemish entrepreneurs and business leaders, we built a week around three cities that each show a different Chinese growth model: trade and consumption in Shanghai, entrepreneurship and technology in Hangzhou, targeted industrial policy in Hefei.
From Alibaba, Geely and Unitree to iFlytek, NIO and BOE, a China–Belgium matchmaking in Hefei and conversations with business leaders and policymakers.
Read the full case→Earlier in 2026: a mission with twenty-three entrepreneurs to Beijing, Guangzhou and Shenzhen (March).
After the mission
The three Cs, chaos, communism and control, can be replaced by three new ones: capitalism, culture and competitiveness.
I left Belgium with a few stereotypes about China: chaos in the streets, a communist mindset and government control over everything. Shanghai quickly disproved that: a calm, clean, yet vibrant city. Hangzhou showed an innovation-driven mindset.
They went all out, not only to spoil us but to show us how to collaborate in practice.
China is overwhelming in its scale and speed, without ever feeling stifling. Our interactions with the authorities were excellent. What stays with me most is the openness, intelligence and warmth of the people. I'll be back. With China Connect.
Did I learn more about China? Absolutely. Did the trip meet my expectations? Much more than that. Was I surprised by the entrepreneurship, innovation and speed of execution? I surely was.
The business discussions in Hangzhou and Chengdu were incredibly meaningful. We leave with real business prospects and lasting connections.
Insights
Analysis, experiences and business cases: based on what we see ourselves, with sources. Neither one-sidedly positive nor negative.
Five steps: market opportunity, technological build-up, scale and chain integration, cost reduction with stable quality, and finally influence over the structure of the market itself.
Jun Jiang's essay as a 21-minute film, with footage from the October 2026 delegation and a source for every figure.
One percent defective in the factory becomes five percent after the sea voyage. And forgetting Chinese New Year buys you four to six weeks of silence.
Start here
Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.
