03 · Into Europe
Your technology is ready.
Your European story
is not.
China Connect is the partner for Chinese companies, innovative technology firms and investors who want to grow in Europe. From Antwerp we help you understand the European market, find the right partners and build trust.
For whom
For those who want
to grow in Europe
Chinese companies
Manufacturers and brands with a strong product looking for customers, distributors or their own presence in Europe.
Innovative technology firms
Robotics, AI, mobility, energy, medtech: technology that is ready, but still has to build trust and references in Europe.
Investors
Investors and industrial groups looking for partners, acquisitions or joint projects in Europe.
What we do
From market exploration
to cooperation
European market exploration and access
Which countries first, who the competitors are, which certification is needed (CE, sector standards, GDPR) and at what price your product sells.
Distributors and strategic partners
Distributors, agents, system integrators and OEM partners in Belgium, the Netherlands, Germany and France, with a profile of each candidate and a prepared introduction.
Business and cultural differences
How a European buyer decides, why a first meeting may be slow, what a contract means here. We prepare every meeting and sit at the table with you.
Industrial and technological cooperation
Pilot projects, joint development and production with European industrial partners, knowledge institutions and clusters.
Investment and business contacts
Access to entrepreneurs, industry associations and investment agencies, and targeted introductions to potential partners or acquisition candidates.
Understanding the European market structure
Europe is one single market, but not one market: different languages, channels, standards and decision-makers per country. We help you choose where to start and in which order to grow.
For Chinese companies, technology firms and investors. In Chinese, English or Dutch: which market first, which partners, which steps.
Discuss your European market access→What Europe needs to see
Europeans do not buy the best product. They buy the one they can defend internally.
We have seen Chinese builders whose engineering matched or beat their European competitors, while their stand, reception and documentation showed none of it. A European buyer who signs for a Chinese supplier asks one question: can I still defend this choice in twelve months?
Five things that build trust
- English technical documentation an engineer can actually use
- CE compliance handled before the conversation, not during
- A spare-parts stock inside Europe
- A named contact in a European time zone
- A first meeting that is allowed to be slow
Visibility in Europe
Being found like a European brand
A European website in the languages of your market, visibility in Google and in AI assistants, LinkedIn for B2B, campaigns, video and content that convinces an engineer or buyer. Together with the Antwerp marketing agency Edge.be.
- Website and multilingual content
- SEO and visibility in AI answers
- LinkedIn, Google Ads and Meta
- Video, presentations and trade fairs
Why us
Someone who knows both sides of the table.
Jun Jiang has lived in Belgium since 1988 and for more than ten years represented a European institution in China, as head of HRD Antwerp in Shanghai. With China Connect she does the mirror image: connecting Chinese companies and technology with European partners. Among other things, she has brought Chinese autonomous-driving technology to European partners and Chinese suppliers into European industrial procurement.
She works in Chinese, English and Dutch, from Antwerp, at the heart of the European market.
Why China Connect?
Mutual understanding
In-depth knowledge of both Chinese and European business culture and economic environment. We know how each side thinks, decides and works together.
The right network
Access to relevant companies, sectors, organisations and decision-makers, in China and in Europe. Built over almost forty years, not at a single trade fair.
From contact to cooperation
Not only arranging meetings, but guiding both parties towards concrete business opportunities and long-term cooperation.
Into Europe
Discuss your
access to the European market.
For Chinese companies, technology firms and investors. In Chinese, English or Dutch: which market first, which partners, which steps.