Premiumisation: where Chinese consumer growth really is
Chinese pet food grows from $12.7 billion in 2025 to $20.75 billion by 2031. Premium grew 18 to 22 percent in a single year; online is 59 percent of sales.
By Jun Jiang
Chinese pet food grows from $12.7 billion in 2025 to $20.75 billion by 2031. Premium grew 18 to 22 percent in a single year; online is 59 percent of sales.
By Jun Jiang
More insights
LCFC (联宝) is officially not a 'dark factory' but a WEF Lighthouse. Fully automated lines run there, and yet 12,000 to 19,000 people work in production.
Five steps: market opportunity, technological build-up, scale and chain integration, cost reduction with stable quality, and finally influence over the structure of the market itself.
China exported 25.34 million packaging machines in 2024, up 31.8 percent year on year, worth $4.62 billion.
Start here
Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.