All insights

Economy and technology · Presentation · 2 Apr 2026

Premiumisation: where Chinese consumer growth really is

Chinese pet food grows from $12.7 billion in 2025 to $20.75 billion by 2031. Premium grew 18 to 22 percent in a single year; online is 59 percent of sales.

By Jun Jiang

More insights

Economy and technology

All insights

Start here

Thirty minutes.
No pitch,
just a straight answer.

Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.