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Experiences in China · 18 Apr 2026

Ten mistakes European importers keep making

One percent defective in the factory becomes five percent after the sea voyage. And forgetting Chinese New Year buys you four to six weeks of silence.

By Jun Jiang

DDP providers can file false customs declarations, and you are the one liable. Never ask for a lower invoice value. Register your trademark with CNIPA before you have samples made. Have an inspection done before shipment: a report of a few hundred euros separates a good delivery from a storm of complaints.

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Experiences in China

Experiences in China · Film · 23 Mar 2026

Video: Etion Discovery Trip March 2026

The official aftermovie of the Etion mission with 23 entrepreneurs to Beijing, Guangzhou and Shenzhen: Xiaomi, WeRide, Xpeng, BYD, DJI, CATL, Huawei and the Nanshan drone show.

By Jun Jiang

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