China Business Mission in the spotlights
Two articles, in Made In and FD Magazine, on the business mission to China led by Prof. Rudy Aernoudt.
By Xander

Gaining strategic insights into China’s dynamic market
Our exclusive business mission to China, led by Prof. Rudy Aernoudt, is making waves. Two recent articles spotlight the significance of this journey, offering insights into the strategic opportunities it presents in the Chinese market. Discover more below about this unique chance to engage with top industry leaders and explore one of the world’s most influential economies.
Read the full articles below:
- Article in ‘Made In’ – A detailed look at the mission’s goals and the exceptional experiences awaiting our participants.
- Article in ‘FD Magazine’ – An in-depth discussion on the importance of resilience and long-term strategy in global business, featuring insights from Prof. Aernoudt.


