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Experiences in China · 28 Aug 2024

China Business Mission in the spotlights

Two articles, in Made In and FD Magazine, on the business mission to China led by Prof. Rudy Aernoudt.

By Xander

Gaining strategic insights into China’s dynamic market

Our exclusive business mission to China, led by Prof. Rudy Aernoudt, is making waves. Two recent articles spotlight the significance of this journey, offering insights into the strategic opportunities it presents in the Chinese market. Discover more below about this unique chance to engage with top industry leaders and explore one of the world’s most influential economies.

Read the full articles below:

  1. Article in ‘Made In’ – A detailed look at the mission’s goals and the exceptional experiences awaiting our participants.
  2. Article in ‘FD Magazine’ – An in-depth discussion on the importance of resilience and long-term strategy in global business, featuring insights from Prof. Aernoudt.

Interested in exploring what China has to offer? Discover more and secure your spot!

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Experiences in China

Experiences in China · Film · 23 Mar 2026

Video: Etion Discovery Trip March 2026

The official aftermovie of the Etion mission with 23 entrepreneurs to Beijing, Guangzhou and Shenzhen: Xiaomi, WeRide, Xpeng, BYD, DJI, CATL, Huawei and the Nanshan drone show.

By Jun Jiang

All insights

Start here

Thirty minutes.
No pitch,
just a straight answer.

Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.