Tongqinglou (同庆楼): from birth to birthday
A listed restaurant group from Hefei (605108.SH). Founder Shen Jishui, once a radiologist, bought the brand name in 2004 for ¥273,000.
By Jun Jiang

Tongqinglou is built around the moments Chinese families eat together: births, weddings, birthdays. Restaurants, banquet halls and hotels under one brand. A lesson in how a Chinese consumer brand grows: not with a product, but with an occasion.

