All insights

Cases, videos and presentations · 16 Oct 2026

Tongqinglou (同庆楼): from birth to birthday

A listed restaurant group from Hefei (605108.SH). Founder Shen Jishui, once a radiologist, bought the brand name in 2004 for ¥273,000.

By Jun Jiang

Tongqinglou is built around the moments Chinese families eat together: births, weddings, birthdays. Restaurants, banquet halls and hotels under one brand. A lesson in how a Chinese consumer brand grows: not with a product, but with an occasion.

Watch on YouTube

More insights

Cases, videos and presentations

Cases, videos and presentations · Guide · 17 Oct 2026

The Forbidden City

Nine by nine nails on every gate, one axis through the whole city. A five-minute film and a 25-slide presentation on the heart of Beijing.

All insights

Start here

Thirty minutes.
No pitch,
just a straight answer.

Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.