All insights

Cities and companies · Company · film and presentation · 14 Oct 2026 · 4 min

Jack Ma Foundation

Meeting and conversation with the foundation of Alibaba founder Jack Ma.

By China Connect

The film 04:51

Film language
Sector
Philanthropy and education
Chinese name
马云公益基金会
Programme
Day 4 · 14 Oct 2026 · Hangzhou

The Jack Ma Foundation (马云公益基金会) is the personal foundation of Alibaba founder Jack Ma. Set up in 2014 and funded from his own wealth, it invests mainly in people in rural China: teachers, head teachers and children in boarding schools. Outside China it supports African entrepreneurs with an annual prize of 1.5 million dollars. A meeting with the foundation was on the programme for day 4 of the China Business Mission 2026, in Ma's home city of Hangzhou.

Who funds the foundation and where does the money go?

Two foundations are often confused. The Alibaba Foundation is the group's corporate foundation and has received 0.3 per cent of annual revenue since 2010. The Jack Ma Foundation is Ma's private foundation. When it was criticised at home in spring 2020 for sending COVID-19 aid abroad, it stated that all of that money came from Ma's personal donations and that it raised nothing from the public, as China Development Brief reported.

The foundation lists four areas of work: education, entrepreneurship, women's leadership and the environment. In practice most of the money and attention goes to rural education. The word 公益 in its Chinese name says a lot about its approach. At a philanthropy conference in Hangzhou in 2016, Ma distinguished between 慈善, charity, and 公益, working for the common good: charity is about giving, 公益 is about taking part.

Why a former English teacher chose education

Jack Ma (马云) was born in Hangzhou in 1964. As a teenager he practised his English by showing tourists around West Lake. After teacher training college in his home city he taught English, until he founded Alibaba in 1999 with seventeen co-founders. On 10 September 2019, Teachers' Day in China, he handed over the chairmanship of Alibaba to focus on education and philanthropy. He still likes to introduce himself as a teacher first, and that is the thread running through the foundation. How the company that built his fortune grew is covered in our article on Alibaba Group.

Twelve years of the Jack Ma Foundation

  1. 2014Jack Ma sets up the foundation with his own wealth
  2. 2015Rural Teacher Programme starts: 100 teachers a year
  3. 2016-17Programmes for head teachers, boarding schools and student teachers
  4. 2019First Africa's Business Heroes final in Accra
  5. 2020COVID-19 aid to Europe via Liège, Earthshot Prize partner
  6. 2025Ten years of rural teachers, AI training for laureates
  7. 20261,101 teachers supported, twelfth round opens
The foundation started with the village teacher and expanded step by step to head teachers, boarding schools and African entrepreneurs. Since 2025, AI has been at the centre. Source: Hangzhou Daily (2015); Alizila (2020); Yangtse Evening Post (2026)

Rural teachers as the flagship

The Rural Teacher Programme (乡村教师计划) started in September 2015 as the foundation's first national project. Each year it selects a hundred teachers who have spent years teaching in village schools. At launch the foundation required at least five years of rural experience. Each laureate receives 100,000 yuan, spread over three years, plus a programme of training, exchanges and coaching, Hangzhou Daily reported at the launch. In return, the teacher stays in the countryside for those three years.

By early 2026 the count stood at 1,101 teachers supported, from more than 2,000 villages. According to the foundation, 99 per cent of them are still teaching. The twelfth round opened on 31 March 2026, again for a hundred places, the Yangtse Evening Post reported.

The Rural Teacher Programme in four figures

1,101teachers supported since 2015
100,000 yuanper laureate, over three years
2,000+villages reached
99%still teaching
Small in number, intensive in support: each laureate receives three years of backing and keeps teaching in the countryside during that time. Figures as of April 2026. Source: Yangtse Evening Post (April 2026); Hangzhou Daily (2015)

The laureates are celebrated every year around the Laba festival in January: in the early years with a gala on the island of Hainan, more recently online. The ritual is deliberate. Turning the village teacher into a hero makes the profession more attractive. The same idea lies behind the programmes for head teachers, boarding schools and students who want to teach in the countryside. A good head teacher keeps good teachers. And children who board during the week because their parents work in the city need more than a new building: decent meals, care and a warm school life.

Africa's Business Heroes, a prize run like a TV show

After a trip through Africa in 2017, Ma decided to support African entrepreneurs as well. The result was Africa's Business Heroes, with a first final in Accra in 2019. The final is a televised pitch competition with ten finalists and has recently been held in Kigali. In December 2025 the Tanzanian Diana Orembe won with NovFeed, which turns agricultural waste into fish feed and fertiliser. According to AllAfrica, Ma attended in person and there were 32,000 applicants that year.

The 2026 edition drew more than 24,000 applications from all 54 African countries. The ten finalists come from eight countries, from Egypt and Ethiopia to Benin and South Africa, and four of them are women. The final takes place in Kigali on 1 and 2 December 2026, How We Made It In Africa reported.

Prize money, Africa's Business Heroes 2026

Winner$300,000
Runner-up$250,000
Second runner-up$150,000
Each of the other seven finalists$100,000
Together 1.4 million dollars in prizes. Another 100,000 dollars funds an international training programme, bringing the total to 1.5 million dollars a year. Source: How We Made It In Africa (2026)

What does the foundation have to do with Europe and Belgium?

As far as is known, the foundation has no office or programme of its own in Europe. The most tangible link with Belgium dates from March 2020. Together with the Alibaba Foundation, the Jack Ma Foundation sent masks, tests and protective clothing to some fifteen European countries. Belgium received 300,000 medical masks, which went to Sciensano, the national public health institute. The cargo planes landed at Liège Airport, the European hub of the Alibaba-led eWTP trade platform, of which Belgium was the first European partner (Alizila).

In October 2020 the foundation became one of the founding partners of the Earthshot Prize, Prince William's environmental award, with an initial gift of 3 million pounds. Ma himself joined the council that selects the winners (Alizila). For the foundation, Europe is mainly a partner and a stage. That is also where the opening lies for European organisations in education, AI or sustainability.

Education in the age of AI

Since 2025 the selected teachers have received training in using AI. At the Laba gathering in January 2026, where Ma addressed the teachers online, the question came up whether the countryside will fall behind in the AI era. According to The Paper, he replied that the question is no longer whether schools use AI, but how they teach children to use it well. He sees the real divide not in technology but in curiosity, imagination, creativity, judgement and collaboration. Education, he argued, should not compete with AI at calculating and memorising. Pupils should learn to ask "ten thousand different good questions".

For a foundation that works in village classrooms, this is a practical choice. One laureate from Guangdong has had his pupils build more than 500 mini-programs, including a calendar that combines the 24 traditional solar terms with AI. Ma calls AI a challenge for the countryside, but also a chance to return to the core of education.

What an entrepreneur can learn here

The foundation works the way an entrepreneur works. It invests in people rather than buildings, looks for leverage such as the head teacher, selects rigorously and uses recognition as a driver. That explains why a relatively small programme gets so much attention in China.

There are limits too. Vision, money and visibility depend on one person. The last detailed public figures date from January 2020: over five years 1.09 billion yuan received and 477 million spent, of which 147 million on education (36Kr). And 1,101 teachers is a small number next to the millions teaching in rural China. The model's strength lies in the example it sets: supporting a small group well and visibly changes how a country looks at a profession. For anyone who wants to work with Chinese partners, it also shows how naturally Chinese entrepreneurs combine business thinking with a social role.

The presentation 29 slides

Jack Ma Foundation (马云公益基金会) · Visit ChinaConnect · Translated from the Dutch original.

  1. 01 Opening: the Jack Ma Foundation at a glance
  2. 05 The story behind the foundation and its founder Jack Ma
  3. 13 What the foundation does: the programmes
  4. 19 Why the foundation is innovative
  5. 21 The foundation and Europe
  6. 23 Latest initiatives and the foundation's 'offering'
  7. 25 Critical notes and preparing for the visit

Visit · 马云公益基金会 · Jack Ma Foundation · How an English teacher uses his fortune for rural China · Briefing for fellow travellers · ChinaConnect · October 2026
01 / 29
Programme · Seven chapters on one foundation · Not a company but a foundation: here the 'products' are programmes. · The story and the founder · What the foundation does · Why it is innovative · The foundation and Europe · Latest initiatives and offering · Critical notes · Questions for our visit ·
02 / 29
The foundation at a glance · Six numbers to remember · Founded on 15 Dec by Jack Ma, with his own wealth · 1,101 · Rural teachers supported since 2015 (as of January 2026) · ¥100,000 · Per selected teacher (± €12,000), plus three years of support · Rural boarding schools improved, in 23 counties · 3
03 / 29
What is the Jack Ma Foundation? · A foundation, not a company · The personal foundation of Alibaba founder Jack Ma, funded with his own money. · Not to be confused with the Alibaba Foundation, which gives 0.3% of group revenue to charity. · Four pillars: education, entrepreneurship, women's leadersh
04 / 29
Jack Ma · 马云 · Born in 1964 in Hangzhou · The founder · An English teacher who never gave up · As a teenager, learns English by guiding tourists around West Lake. · Fails the university entrance exam twice; passes at the third attempt. · Graduates from Hangzhou Normal University in 1988 and teaches
05 / 29
Always a teacher · Back to his old school · In April 2015, Ma donates ¥100 million to Hangzhou Normal University, the largest gift in its history. The money goes to teacher training and educational innovation. · “I will be a student all my life, and I always want to be a teacher.” · ChinaConnect · J
06 / 29
1980 · A lasting friendship · A teenager in Hangzhou approaches an Australian tourist · This is how Ma meets the Morley family from Newcastle. In 1985 he visits them: his first trip outside China. Father Ken Morley becomes a lifelong friend. · In 2017 Ma honours him with US$20 million for scholarshi
07 / 29
The story · 1988–2019 · From classroom to Wall Street · Teacher · Ma teaches English at a college in Hangzhou. · The internet · On a trip to the US he sees the web for the first time and starts China Pages. · Alibaba · Eighteen founders start a B2B platform for SMEs in his flat. · IPO record · Aliba
08 / 29
The foundation · 2014–2019 · First the money, then the people · Apr 2014 · 2% of Alibaba · Ma and Joe Tsai place share options (± $3bn) in charitable trusts. · Dec 2014 · The foundation · On 15 December, 马云公益基金会 is founded. · Teachers · Launch of the rural teacher plan; the first gala follows in San
09 / 29
The foundation · 2020–2026 · Crisis, silence and return · COVID · ¥100m for vaccine research, then medical supplies for 140+ countries. · Earthshot · Founding partner of Prince William's environmental prize. · Quiet years · Ma withdraws from the public eye; the programmes continue, often online. · T
10 / 29
Leadership · One founder, a small team · One funder · All funds come from Jack Ma himself. The foundation does not raise public money. · Small team · Fewer than 30 full-time staff (2019), much of the work via partners. · Capital in shares · In 2019 the foundation held ± 23m Alibaba shares, then wort
11 / 29
Jack Ma on philanthropy · “Charity is giving. Philanthropy is taking part.” · XIN Philanthropy Conference, Hangzhou, July 2016 · ChinaConnect · Jack Ma Foundation briefing
12 / 29
Programme 1 · 乡村教师计划 · The rural teacher as hero · laureates a year, since 2015 · ¥100,000 · per teacher, plus three years of training and coaching · 3+ years · in the countryside, in a small village school · of the laureates are still teaching · Selection over ten years: 7,000 applications, 1,500+
13 / 29
The ritual · 腊八之约 · The 'Laba Gathering' · Every year around the Laba festival in January, Ma celebrates the new laureates like stars: first with a gala in Sanya on Hainan, in recent years mostly online. · “This is not an awards ceremony. It is a thank-you. ” · ChinaConnect · Jack Ma Foundation brie
14 / 29
Programme 2 · 乡村校长计划 · The principal as entrepreneur · principals a year, since 2016 · ¥500,000 · development fund per principal · Training in management, finance and psychology. · Study trips and exchanges with peers, including abroad. · “Principals are the CEOs and entrepreneurs of their schools.”
15 / 29
Programmes 3 and 4 · since 2017 · Better boarding schools, new teachers · Boarding schools · 乡村寄宿制学校 · Small village schools close and children move to boarding schools. The foundation improved 63, in 23 counties: buildings, meals, care and a warm school life. · Student teachers · 乡村师范生 · Grants and
16 / 29
Programme 5 · outside China · Africa's Business Heroes · $1.5m · prize money a year for ten finalists · 32,000 · applicants in 2025, from all over Africa · 2025 winner · Kigali, 13 December · Diana Orembe (Tanzania) wins $300,000 with NovFeed, which turns food waste into fish feed and fertiliser. Ja
17 / 29
More than education · Environment, sport and relief · West Lake · Protecting the water sources and wetlands around Hangzhou's lake (2019). · Earthshot Prize · £3m for Prince William's environmental prize; Ma sits on the prize council (2020). · Women's football · Support for Chinese women's football,
18 / 29
Why innovative? · Philanthropy through an entrepreneur's lens · People, not bricks · Money goes to teachers and principals, with three years of support, not to new buildings. · Leverage · One strong principal lifts a whole school. Invest where the effect multiplies. · Recognition as a driver · Galas
19 / 29
Education in the AI era · “Don't let 1,000 pupils give the same answer. Teach them to ask 10,000 different good questions.” · Since 2025 the laureates receive AI training. The real gap, says Ma, is not technological, but a gap in curiosity, imagination and judgement. · Jack Ma, Laba Gathering, 27 Ja
20 / 29
Europe · spring 2020 · Face masks via Liège · 300,000 masks for Belgium, delivered to Sciensano. · Liège Airport as European hub, via Alibaba's logistics hub. · Aid to some fifteen European countries, from Italy to Norway. · Paid entirely out of Jack Ma's own pocket. · ChinaConnect · Jack Ma Foundat
21 / 29
The foundation and Europe · No office, but strong ties · Regular guest on European stages: St. Gallen Symposium, WEF in Davos. · COVID aid to fifteen European countries, via Liège. · Founding partner of the Earthshot Prize in London. · Study trip to the Netherlands, looking at agri- and greenhouse t
22 / 29
New in 2025 and 2026 · Six recent milestones · January 2025 · Ten years of teachers · The count reaches 1,001. Ma pledges to keep investing, despite AI and shrinking classes. · AI training · Laureates now receive AI literacy training for their classroom practice. · November 2025 · Hong Kong relief ·
23 / 29
The 'product range' · Five programmes at a glance · Programme · For whom · What they receive · Scale · Rural teachers (2015) · Teachers with 3+ years in the countryside · ¥100,000, 3 years of coaching, AI training · 100 a year · Principals (2016) · Principals of village schools · ¥500,000 fund, trai
24 / 29
Critical notes · What you should also know · Dependent on one man · Vision, money and visibility depend on Jack Ma and the value of his Alibaba shares. · Limited transparency · The last detailed public figures date from 2019: ¥1.09bn received, ¥477m spent. · Politically sensitive · After the Ant IPO
25 / 29
For our visit · Five questions to ask · How do you measure whether a supported teacher or principal really makes a difference? · What does the AI training for rural teachers look like, and with which tools? · Are you open to European partners, in education, AI or sustainability? · How do you secure
26 / 29
Sources · Where the figures come from · Ma Yun Foundation : timeline and press releases · n315 and The Paper : Laba Gathering (Jan 2026) · Yangtse Evening Post : 12th teacher round (Apr 2026) · Tencent News : ten years of teachers (Jan 2025) · Tencent News : criteria and boarding schools (Apr 2025)
27 / 29
Image credits · Photos via Wikimedia Commons · West Lake : xiquinhosilva, CC BY 2.0 · Village class Guizhou : Thomas Galvez, CC BY 2.0 · Jack Ma 2006 : JD Lasica, CC BY 2.0 · Hangzhou Normal University : Hello1276, CC0 · Jack Ma 2018 : World Economic Forum / Ben Hider, CC BY 2.0 · Mountain school De
28 / 29
See you soon · Enjoy the visit · chinaconnect.be → · ChinaConnect connects European and Chinese companies
29 / 29

More insights

More companies in Hangzhou

Cities and companies · Company · film and presentation · 13 Oct 2026

Unitree Robotics

宇树科技 · Robotics · Hangzhou

Quadruped and humanoid robots, from student project to China's best-known robot maker.

Cities and companies · Company · film and presentation · 13 Oct 2026 · 5 min

Geely Auto

吉利汽车 · Automotive · Hangzhou

The car group behind Volvo Cars.

Cities and companies · Company · film and presentation · 14 Oct 2026 · 5 min

Alibaba Group

阿里巴巴 · E-commerce and cloud · Hangzhou

Visit to the headquarters of China's e-commerce and cloud giant.

All insights

Start here

Thirty minutes.
No pitch,
just a straight answer.

Tell us what you want to do in or with China. You will hear straight away whether it is realistic, what it takes and whether we are the right partner. If we are not, we will say so.